Basic SEO TIPS FOR 2022

 Introduction

 SEO is a broad term that encompasses many different strategies and tactics, but it's no secret that smarter websites know the importance of building a quality, high-performing website. For this reason, they take the time to learn what makes a site search engine optimized (SEO) and incorporate these components throughout their website. Below are some tips many companies use to improve their search engine rankings as well as make their site more user-friendly for visitors. 

basic seo tips
Basic SEO

1. Title Tags Every single page on your website should have its own title tag. Make sure each title tag is descriptive and uses a keyword that relates to the content on the page. If you don't want to use your main keyword, you can look up keyword-rich variations of your main keywords and use those in your tag instead. Title tags are important because they appear in search results and play a part in what visitors see when they arrive at your site. 

2, Web Design Even though this is not a design related article, it's worth mentioning that many SEO professionals use only white space and black text for their website pages. Since most search engine spiders are configured to only read the text on your site (not the design elements) using too many graphics can actually hurt your ranking.

 3, Content Make sure that the majority of your
website content is user-generated and not auto-generated. Autogenerated text can hurt your ranking because search engines consider it less valuable than human-readable content. You should also make sure to update your site regularly with fresh, relevant content and include a blog if possible. Finally, you should use a keyword here and there throughout your content, but ideally only once on each page (this can help avoid keyword stuffing).

 4. SEO Tools One last SEO tip to consider is to use SEO tools like Google's sitemap generator to keep your site fresh and up-to-date. If you consistently update your website, it will show out of date results from search engines and you'll appear as an authority in search results. This can be a major boost in your search engine rankings.

 5. Help & Support Most of the time, people experience trouble with their site because they are looking for help and support more than anything else. Since a lot of search engines place more weight on your customer service and support as opposed to other factors, it's important to make sure your site is up and running smoothly especially if you have a high-traffic website. If you have any questions or concerns regarding getting ranked in search results, contact us at Equilibrium web design. We're always happy to help! 

6. General SEO You should do things like a link to your social media profiles, include your company name in the headers of your website (if you have one), use descriptive URLs for file names, and link to other relevant content on your website. All of these little things can make a big difference in search engine rankings.

 A strong SEO strategy is essential in today's competitive market, and these SEO tips are only a few of the strategies that can help you build a more successful website.

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